How it works

How we measure

A simple, repeatable way to see how AI assistants talk about your brand.

  • Real buyer questions

    We agree the questions your customers actually ask before we start, so the results reflect your market.

  • Leading AI assistants, live web search

    We check ChatGPT, Claude and other assistants with web search on, so answers reflect today's web.

  • Asked more than once

    Answers change from one run to the next, so we repeat each question and look at the pattern, not a single reply.

  • Fair comparisons over time

    When you make changes, we compare against topics you left alone, so real progress stands out from general drift.

What we don't claim. Nobody controls what AI assistants say, so we never promise rankings or placements. We measure what they say, honestly.